Hi!
I’m Dan Stepchew

I am a San Diego-Based Digital Marketing Executive, Focused on Growth & E-Commerce.

Currently executing on integrated digital strategy, performance, community, retention, and product.

Storytelling

•

Strategy

•

Technology

•

Design

•

Product

•

Growth

•

Performance

•

Storytelling • Strategy • Technology • Design • Product • Growth • Performance •

My Background

Exploring where technology intersects with creative to propel growth. As a hands-on executive, I lead by example, and drive thoughtful experimentation. Currently leveraging this experience to help blast off revenue and shareholder value 🚀.

EDUCATION:

M.B.A, Finance & Entrepreneurship

University of San Francisco, 2009 – 2011

B.A., Organizational Communications

Northeastern University, 1998 – 2003

BRAND:

Chief Digital Officer

Careismatic Brands (Medelita), 2020 – 2022

Chief Marketing Officer

Medelita, 2011 – 2020

AGENCY:

Digital Marketing Practice Lead

InteractOne. 2023

Client Service Manager

MembersFirst, Inc. 2003 – 2009

My Areas Of Expertise

  • Community

    The modern brand cannot grow profitably without authentic content delivered from exclusive events, collabs, partnerships, and shared customer experiences.

  • Demand Creation

    When you pair authentic content with data-driven media buying & SEO, you unlock growth at scale. Through profitable customer acquisition comes reinvestment opportunity.

  • Demand Capture

    An omni-channel distribution strategy ensures your offering is available everywhere your customers want to shop. Frictionless, free of effort, and on brand.

  • Retention

    The entire customer journey culminates in repeat purchase rate and lifetime value. Focus on unforgettable service, feedback, and lifecycle marketing to establish loyalty.

Experience

12 years’ direct executive level experience in large corporate and entrepreneurial environments.

In-house & agency digital marketing experience with branding, demand generation, performance marketing, channel strategy, retention, customer success, and core P&L forecasting.

Where are they now?

Where are they now?

Leadership

I lead by example and give team members the tools & framework they need to feel confident and grow in their respective careers. Here are just a few examples where you’ll find my former employees currently thriving:

  • Dan is a self-directed creative professional with an impressive combination of strong business acumen, interpersonal skills, and technical knowledge. He significantly contributes to all teams, both academic and professional, with his positive attitude and work ethic.

    Pamela D. - Former Colleague

  • Dan is a strong, dedicated project manager who is always willing to do whatever it takes to ensure a projects success. Dan has been our ‘go-to guy’ to manage large, complex implementations with tight deadlines.

    Dan L. - VP Product Marketing

  • The fierce loyalty Dan has built among his clients for our organization is a result of his “can-do” attitude coupled with an unwavering focus on customer service. Highly respected and well-liked by his peers and management, Dan is one of those people whose contributions become the stuff of legend.

    Lisa S. - Former Colleague

  • Dan is a very dedicated individual who earns the respect of his colleagues, management and the customers he supports. In my HR role at MembersFirst, I received many commendations from outside sources regarding Dan's persistence and ability in assisting them with difficult problems. He is smart and maintains his composure and professionalism in tough situations.

    Marlene O. - Former Colleague

  • Dan is an incredibly dedicated individual who will start whatever he finishes - on time. He is the complete package, very friendly, personable, smart, a team player and quick learner. If he has a question he will ask it, but only once since he listens intently and learns the information. I highly recommend Dan Stepchew.

    Michelle C. - Former Colleague

  • Dan is by far one of the best people I have ever worked with and managed. Dan has a "can do" attitude and will take on every task he is asked to perform with a smile. He always completed tasks on time and with little to no error. I would consider myself lucky to work with Dan in the future and would hire him without any hesitation!

    Laurie F. - Former Manager

FAQs

What is it that I do?

As the Chief Digital Officer of a direct-to-consumer lifestyle brand catering to medical professionals, I am responsible for the entire scope of all marketing activities, including:

  • Foundational: Establish brand strategy, vision, creative and audience.

  • Driving Traffic: Digital strategy, performance marketing (owned & paid), social tactics, and SEO/organic approach.

  • Converting Traffic: UI/UX, CRM, web dev, tech stack and conversion rate optimization.

  • Measuring Success: Analytics, business intelligence, and attribution.

  • Commercial: Budgeting, Forecasting, and P&L Management.

  • People: Recruitment, retention, and resource management.

What is my specialty?

I have brand and agency experience developing websites, campaigns, stories and messaging that typically cater to a high-end, aspirational audience.

What else do I do with my time?

I live & work in San Diego with my wife, 2 children, and pug.

I enjoy golfing, hiking, camping, and time at the beach.

We’re Going Places.